A course by Dan Gertsacov · CEO, Big Green Egg

5 Balls of Life

Finding a career — and a life — you'd actually want.

Start free with Recipe 1 →Why this matters

Recipe 1 is free. The full course unlocks for $49, one time, lifetime access.

Why this exists

81,396 hours.

That’s how many hours of your life you’ll spend working. More than anything except sleep. Better make sure you don’t hate them.

60%

of workers globally

are disengaged at work — filling a seat, watching the clock. Costs the world $8.8T (Gallup).

41%

of high schoolers

felt unprepared to choose a career or major at graduation. Welcome to the club.

81%

of college students

wish they'd been taught more life skills before graduating. This is one of those skills.

The frame

You’re juggling 5 balls.
One bounces. Four don’t.

The metaphor is from a Coca-Cola CEO’s 1991 commencement speech. Work is a rubber ball — drop it, it bounces back. Physical health, mental health, family, friends? Glass. Drop one and it stays cracked.

The arc

From 30,000 ft down to the street.

Four recipes. Each zooms in. The last one hands you a warm-intro email ready to send.

  1. Recipe 1 · 30,000 ft

    5 Balls of Life

    Where work fits in your life

  2. Recipe 2 · 20,000 ft

    Your Imagined Future

    Where you want to land

  3. Recipe 3 · 10,000 ft

    Define Your Ikigai

    Your purpose at work

  4. Recipe 4 · Street level

    Center of the Bullseye

    The plan to get there

Who’s teaching

Dan Gertsacov

CEO, Big Green Egg

Dan has been an exec at Google, McDonald's (Latin America), Focus Brands, McKinsey, and now Big Green Egg. HBS MBA. Fulbright Fellow. 40 cuisines studied across 24 countries. Lives in Atlanta with his family. Has coached hundreds through the same 4 frameworks he developed for himself over 25 years.

You’re going to write personal stuff. Here’s our deal.

We don't sell your data.

Your reflections, your scores, your imagined future — never shared with advertisers, employers, recruiters, anyone.

We don't train AI on it.

What you write here doesn't go into a model. It sits in the database so you can read it back later.

One-click delete.

Wipe your account and every snapshot in one button click. No anonymized copies, no “backups for research.”

Read the full privacy policy and terms.

Ready to do the work?

Recipe 1 is free. Phone-friendly. Auto-saves as you go.

Start Recipe 1 →