Physical Health
Glass
Mental Health (Spirit)
Glass
Family
Glass
Friends
Glass
Work
Rubber
“Imagine life as a game in which you are juggling some five balls in the air. You name them — work, family, health, friends, and spirit — and you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls — family, health, friends, and spirit — are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged, or even shattered. They will never be the same. You must understand that and strive for balance in your life.”
— Brian Dyson, then CEO of Coca-Cola Enterprises. Georgia Tech commencement, September 1991 ↓
A career-clarity course by Dan Gertsacov
Finding a career,
and a life,
you’d actually want.
Four recipes. Roughly four hours of honest work. One career plan you’d actually follow.
Recipe 1 is free. Full course unlocks for $49 one time, lifetime access. 100% of net profits go to a non-profit that helps young people find meaningful work.
Why this exists
81,396
hours
of your life will be spent working. More than anything except sleep. Better make sure you don’t hate them.
60%
of workers globally
are disengaged at work — filling a seat, watching the clock. Costs the world $8.8T (Gallup).
41%
of high schoolers
felt unprepared to choose a career or major at graduation. Welcome to the club.
81%
of college students
wish they'd been taught more life skills before graduating. This is one of those skills.
The arc
From 30,000 feet down to the street.
Four recipes. Each zooms in. The last one hands you a warm-intro email ready to send.
Recipe 1 · 30,000 ft
5 Balls of Life
Where work fits in your life
Recipe 2 · 20,000 ft
Your Imagined Future
Where you want to land
Recipe 3 · 10,000 ft
Define Your Ikigai
Your purpose at work
Recipe 4 · Street level
Center of the Bullseye
The plan to get there
Who’s teaching
Dan Gertsacov
CEO, Big Green Egg
Dan has been a senior executive at Google, McDonald's in Latin America, McKinsey, and now Big Green Egg. Harvard Business School MBA. Fulbright Fellow. Social Entrepreneur. Semi-pro rugby player. 50+ cuisines studied across 30 countries over nearly 30 years. Lives in Atlanta with his family. Has coached hundreds through the same 4 frameworks he has been developing for himself over the past 30 years and now sharing that with the generation that follows.
Where the money goes
100% of net profits go to a non-profit that helps young people find meaningful work.
The only thing I take out is what it costs to run this: hosting, email, payment fees. I’m not building this to make money on it. I’ll publish the numbers.
You’re going to write personal stuff. Here’s our deal.
We don't sell your data.
Your reflections, your scores, your imagined future — never shared with advertisers, employers, recruiters, anyone.
We don't train AI on it.
What you write here doesn't go into a model. It sits in the database so you can read it back later.
One-click delete.
Wipe your account and every snapshot in one button click. No anonymized copies, no backups for research.
Read the full privacy policy and terms.
Ready to do the work?
Recipe 1 is free. Phone-friendly. Auto-saves as you go.
Start Recipe 1 →